Beauty of Joseon

Beauty of Joseon is a brand that draws inspiration from the timeless beauty of the women of the Joseon Dynasty, combining traditional Korean herbal medicine (hanbang) with modern skincare science. Their goal is to create clean and effective products that improve the skin's overall condition, focusing on restoring its balance and natural radiance. All products are cruelty-free.

The brand's products widely use traditional ingredients such as ginseng, rice water, and plum water. Ginseng is known for its anti-ageing properties, improving skin circulation and elasticity. Rice water and rice bran extract help to even out skin tone and give it a radiant glow. The brand's most well-known products are the Relief Sun: Rice + Probiotics SPF50+ sunscreen, which offers broad-spectrum protection without leaving a white cast, the moisturising and firming Dynasty Cream, and the skin tone-evening Glow Deep Serum: Rice + Alpha-Arbutin.