Anua

Anua is a Korean skincare brand whose philosophy centres on minimalism and skin comfort. The brand focuses on using clean, skin-friendly, and natural ingredients to offer relief to stressed and irritated skin. All Anua products are vegan-certified and cruelty-free, making them suitable for even the most sensitive skin.

The brand's most well-known active ingredient is Houttuynia Cordata extract, valued for its potent anti-inflammatory and soothing properties. It helps to reduce redness, soothe acne, and balance sebum production. At the core of Anua's product range is the Heartleaf 77% Soothing Toner, which has gained widespread popularity for its highly concentrated soothing effect. Other key products include the Heartleaf Pore Control Cleansing Oil, which effectively removes makeup and impurities, and the Heartleaf 80% Soothing Ampoule serum.